It's only been one week since school officially let out, (well one week and three days, the tweenager huffs) and yet all I see is the "school uniform." If you have a tweenager, you may be familiar with the look: T-shirt (usually black), jeans, (usually above the ankle somewhere because said child continues on a steady climb), uncombed hair and Vans. Now, it's around 98 degrees today, so you MIGHT think, well, shorts? tank top? bathing suit? Nope. Apparently she's going to spend the summer "sweatin' to the oldies" in last year's middle school high- fashion rags. This is not going to be pretty.
I could remind her about how I used to dress her in lovely smocked frocks, but that would cause her to sigh loudly, turn up her iPod and run (well, move faster than usual) to her room and lock the door. Given that I am trying to keep the lines of communication open, I just offer suggestions like "That looks hot, but in a sweaty way, sure you don't want to change??" Which, actually, gets the same response I just described. Oh well. Communication fail.
So let's talk about a communication win that's both pretty AND cool. If you like a retro-painted Ford Flex (complete with flames across the hood) like I do, well then you're gonna love the Plaid Nation 2009 tour. Unfortunately, we'll all be enjoying it from afar, because these social media mavericks aren't crossing the Rockies to hang with the truly hip out West.
Still and all, this is a pretty cool tour and, if you're into social media (uh, you're reading my blog, right?) then this group is our people. The tour, identified as (hey, I'm copying because some fab copywriter sweated this out to make it eloquent): "a rolling celebration of creativity and a demonstration of social media in action." What does that mean? They're driving around the country (with sponsors! note the Ford Flex mention?) meeting with creative, brand and internet workers and celebrating their innovations. And while they're at it, they're sharing, showing the latest social media tools in action. For those of us on the coast, we'll have to settle with watching the tour on www.plaidnation.com.
So, where CAN you see these guys live and in person? Detroit (lived there, sorry, can't go back), Chicago, Indianapolis, St. Louis, Kansas City, Memphis, Branson (say 'hi' to Andy Williams for me), Jackson and New Orleans. And a few stops in between.
Why do I care? Because social marketing is a large component of what I do with my advertising agency. And these guys are cool. And, seriously, because everyone needs a laugh, I get my morning chuckle from one of their blogs, makethelogobigger@earthlink.net. Subscribe. Laugh. (okay, note to writer, I did NOT laugh at today's Derek Jeter ad. But it did make me annoyed. Sorry Gillette, not buying).
And best of all, I might just get a T-shirt for my blogging efforts. Which, I figure, will augment my tweenager's summer uniform. Now, all I need to get my hands on is the ICANHASCHEEZBURGER T-shirt from the Seattle Mariners, and I believe she will be ready to rock out eighth grade in style.
Good luck with your tour, guys. I'll be watching you!!!
