Showing posts with label high fashion. Show all posts
Showing posts with label high fashion. Show all posts

Monday, August 24, 2009

Shopping for Jeans Is Not in My DNA

Recently, I had the impossibly rare experience of HAVING to shop for new jeans. Yes, this is documentable proof that it does happen. Your old jeans may literally fall off your butt, leaving you exposed and wanting for new denim. Fashionable denim. Hot denim. Because if your jeans are falling off your ass, your ass is now smaller. And this, trust, is something the world absolutely must know. And it must know it right now. In fact, if your local TV station had an ongoing fashion crawl, mine would have read: Lori Wildrick loses two jeans' sizes. Really. You can see it live right now at Mission Viejo Mall.

But I digress. So, armed with my wallet, a water and a rather obnoxious smile, I drove to the Depot of all things Denim: The Mall. Because, over the course of my lifetime, women have evolved from girdle-wearing Barbie dolls who wore full pantyhose, silk slips OVER a full bra, a colorful skirt/jacket combination and matching shoes/hat/purse/gloves to a uniform of jeans and flip flops and/or heels combos. We can talk about the death of fashion another day. I have to stay on topic here.

Okay, so how hard could this be? First stop: J. Crew. No, it's not logical. But I have a $50 gift card and that's like free money, so, thus, this is my first stop. Their jeans are not sized; they are numbered. Where I factor in the 24 - 29 spectrum baffles me. Luckily a salesperson steps in, sizes me up, so to speak, and hands me a 25 and a 26. And a stack of fresh denim. Oh boy. Finding two pairs that fit AND that almost screamed "hey her butt's not fat" I gave myself a good once-0ver. Can a mom in her 40's really get away with severely distressed jeans? The pair that fit best had a fine four-inch rip across the left knee and numerous "distressed" areas. In fact, they looked like my eight-year-old had worn them for half a year (had he been my size, of course). Disappointed that they fit, but convinced that I would look like one of the Desperate Moms (I'd need the bedazzled t-shirt to finish off that look), I shelved the J. Crew project and kept moving.

Next stop: White House/Black Market or whatever. You and I know it as 'the place that sells things that are either black or white'. Here, they have sizes. This I understand. And no, I do not understand what a Size 0 is. I'm not a math major, but if you are a zero (which I have continuously admonished my kids NEVER to be; a "zero" that is), that would tell me that you do not exist. So why start there? But, that's the way it is, and I'll say that zero must be the new 1. I remember that size. It was for Juniors. Anyway, nothing too exciting that made me run to the register. So I kept moving. Through the entire mall. 

At then end of the mall, having now tried on a minimum of 25 pairs of denim products, I wandered, dazed, into Nordstrom. Into their fashion denim section, actually, where an impossibly tiny salesgirl (hello, Miss Size Zero!) happily flitted from rack to rack like a busy little denim hummingbird. Then she herded me into the Nordstrom fitting room, piled high with 12 pairs of perfectly presentable jeans and chirped "Mynameislindsayletmeknowifyouneedanothersize...." 

Hopeful for the best, I attacked the stack. Most fit. Many looked okay. A few looked great. This is when I noticed two things: 1: The price must be based on the designs on the pockets. And 2, fashion denim is really, really pricey. For example, a very nice pair of 7 For All Mankind jeans, $155 (yeah, I'll be cool and leave off the exclamation point that went off in my head) had very embellished pockets. BUT the True Religions were extra embellished and they cost even more. However, the subdued Hudsons were slightly less. So it leads me to believe that if you are going to drop a Costco-sized chunk of change for one pair of jeans, your backside absolutely MUST look like there's a party going on back there. And the more you spend, the bigger the party. And, follow me here, but I am guessing that only the chicks with impossibly tiny butts would buy these, because, to me, a "big party" on a big butt would not have big appeal. 

Frankly, I have neither an impossibly tiny rear or a party budget. So I left Lindsay and her perky size zero self to reshelve my rejects and sauntered into American Eagle Outfitters. I had avoided this particular store; it's a teenager store. I'm not a teenager. And I had low expectations, I might add, when the impossibly happy salesgirl came up to me and asked me if I needed any help. I was waiting for her to finish that off with "finding some jeans for your daughter." But she didn't. And she showed me all of her favorites, pulled sizes and again, armed with a dozen pairs of denim, I dragged myself to the fitting room. I was not the empowered, confident woman who had entered the mall hours earlier. Denim had defeated me. Boggled as to whether I should try on "the Artist" (sounds creative) or "the best boyfriend jean" or the simply titled "straight leg", I started all over again. 

You know what I learned? Don't be afraid of the teenager stores. And that you can find jeans for under $40 bucks that look damned good and fit fine. And that teenagers will help you, even if you're old enough to be their mom. And that dropping two jeans sizes is fun, but the shopping sucks.

And, finally, that the best part of that day was the oatmeal raisin cookie I scarfed down on my way out of the mall. Sweet. And that will be two extra sets of squats tomorrow. Because, after going through this to buy new jeans, I am NOT going back up in size, lol.

Thursday, July 2, 2009

High Fashion and Plaid Nation Tour 2009

It's only been one week since school officially let out, (well one week and three days, the tweenager huffs) and yet all I see is the "school uniform." If you have a tweenager, you may be familiar with the look: T-shirt (usually black), jeans, (usually above the ankle somewhere because said child continues on a steady climb), uncombed hair and Vans. Now, it's around 98 degrees today, so you MIGHT think, well, shorts? tank top? bathing suit? Nope. Apparently she's going to spend the summer "sweatin' to the oldies" in last year's middle school high- fashion rags. This is not going to be pretty. 

I could remind her about how I used to dress her in lovely smocked frocks, but that would cause her to sigh loudly, turn up her iPod and run (well, move faster than usual) to her room and lock the door. Given that I am trying to keep the lines of communication open, I just offer suggestions like "That looks hot, but in a sweaty way, sure you don't want to change??" Which, actually, gets the same response I just described. Oh well. Communication fail.

So let's talk about a communication win that's both pretty AND cool. If you like a retro-painted Ford Flex (complete with flames across the hood) like I do, well then you're gonna love the Plaid Nation 2009 tour. Unfortunately, we'll all be enjoying it from afar, because these social media mavericks aren't crossing the Rockies to hang with the truly hip out West. 

Still and all, this is a pretty cool tour and, if you're into social media (uh, you're reading my blog, right?) then this group is our people. The tour, identified as (hey, I'm copying because some fab copywriter sweated this out to make it eloquent): "a rolling celebration of creativity and a demonstration of social media in action." What does that mean? They're driving around the country (with sponsors! note the Ford Flex mention?) meeting with creative, brand and internet workers and celebrating their innovations. And while they're at it, they're sharing, showing the latest social media tools in action. For those of us on the coast, we'll have to settle with watching the tour on www.plaidnation.com. 

So, where CAN you see these guys live and in person? Detroit (lived there, sorry, can't go back), Chicago, Indianapolis, St. Louis, Kansas City, Memphis, Branson (say 'hi' to Andy Williams for me), Jackson and New Orleans. And a few stops in between. 

Why do I care? Because social marketing is a large component of what I do with my advertising agency. And these guys are cool. And, seriously, because everyone needs a laugh, I get my morning chuckle from one of their blogs, makethelogobigger@earthlink.net. Subscribe. Laugh. (okay, note to writer, I did NOT laugh at today's Derek Jeter ad. But it did make me annoyed. Sorry Gillette, not buying).

And best of all, I might just get a T-shirt for my blogging efforts. Which, I figure, will augment my tweenager's summer uniform. Now, all I need to get my hands on is the ICANHASCHEEZBURGER T-shirt from the Seattle Mariners, and I believe she will be ready to rock out eighth grade in style.

Good luck with your tour, guys. I'll be watching you!!!

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