Wednesday, April 22, 2009

Not All ATwitter

As a marketing professional, I try to stay on top of the trends. I listen to what movies people are seeing, what programs they're talking about, what books are interesting. I read the papers (yes, the paper kind) and I read the blogs. I follow the latest in electronics and the newest in games. But I am a bit of a loss on Twitter.

It's not that I don't like it; my Tweet Deck is on right now. I just don't quite get it. It may be my lifestyle. Who wants to read a Tweet from me standing in line at Albertsons? Or running a lost lunch to school? Or filling up--again--at the Shell station. I am, simply put, not interesting. Even when I'm working, I am not interesting. Who wants to read "I just finished a really cool sentence for this new Website..."? Exactly.

I mentioned this to my friend, Jackie, this morning. She and I are happily (for us) and sadly (for Twitter) living the same life. As she puts it "I'm not a celebrity." This is true. And it is also true that perhaps people are enjoying following celebrities because they get a peak into their lives and get to see that they also go to the Shell station and stand in line at Albertsons. But somehow it is much more exciting that it's Ashton Kutcher or John Mayer performing these mundane tasks than a self-employed mom. Go figure.

I saw a great campaign yesterday that worked amazingly well with Twitter. It was free ice cream day at Ben & Jerry's. When you're giving away ice cream, people Tweet. Even me. And I am positive it generated a lot of great buzz for them. For this initiative, I can see how Twitter was a handy communications platform. 

So the next time I am giving out Otter Pops in the front yard, I'll know I've got more options than having my seven-year-old run up and down the street yelling, HEY MOM'S GOT OTTER POPS!!!

3 comments:

  1. Stopping by from Mom Logic Club - I love twitter and I think what I enjoy the most are the giveaways, sales, fun facts and humor that are shared on twitter. I don't care very much about someone getting groceries, etc. Although if someone posts that they are doing something that I'm doing, I might reply. So if we are heading to the grocery store at the same time, I might let you know. :)

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  2. Haha! You summed up my feelings on Twitter exactly. I'm on there, but I still don't quite "get it."

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  3. Seriously. I've used it to great success on two occasions: Free Ben and Jerry's and Baskin Robbins 31 cent night. I see a pattern here. LOL

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